# identity.md

## Organization Overview
- **Company Name:** Jen Simpson Design, LLC
- **Mission:** To offer beautifully crafted, handmade, and personalized guided wellness journals for happiness, gratitude, anxiety, and personal growth, supporting self-care journeys to heal, grow, and thrive. Also provides heirloom wedding invitations.
- **Company Structure and Legal Entity:** Limited Liability Company (LLC).
- **Founded Date and Location:** Founded in 2010. Location details forthcoming.
- **Size and Scale:** A dedicated husband-and-wife team, focusing on personalized products and attentive service.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Jen Simpson (Co-founder, Designer)
    - Luke Simpson (Co-founder, Operations)
    - [About Page](https://jensimpsondesign.com/pages/about)
- **Team Structure and Departments:** A husband-and-wife team collaboratively managing design, production, and operations.
- **Company Culture and Values:** Dedicated to promoting self-care, personal growth, and well-being through thoughtfully designed and personalized products. Emphasizes craftsmanship, attention to detail, and support for customers' journeys.

## Operations & Structure
- **Business Model and Operational Approach:** Specializes in the design and creation of handmade, personalized guided wellness journals and heirloom wedding invitations, operating a direct-to-consumer model.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.